How Harry Potter helped U.S. travel marketing take a giant leap forward.

The curtain went up in a big way on The Wizarding World of Harry Potter.

When the Harry Potter inspired attraction at one of America’s best theme parks opened to the general public,  the enchantment wizards and witches at Universal Orlando did not disappoint.

The most highly anticipated theme park attraction in years.

Although dozens of new attractions opening at theme parks across the U.S. every year, none created as much anticipation, or delivered as much on expectations as Universal did when it opened its Harry Potter attraction.

What’s included in the attraction.

The creators of this $200 million theme park within a theme park spared no expense to immerse visitors in detailed and exacting re-creations of Hogsmeade, the mythical village of the wizardry world.

These include the Hogworts School of Witchcraft and Wizardry and the streets and shops of Hogsmeade.

There’s also a working version of The 3 Broomsticks, a pub that serves Muggles the same food and drink Harry enjoys, like Butter Beer.

How The Wizarding World re-created Harry Potter’s world.

The park achieved visual parity with the Harry Potter movies by enlisting the services of Alan Gilmore, art director for all 4 Potter movies.

According to Gilmore, “Overall, I think the detail, the absolute rigorous pushing of detail is beyond compare.  Everything is correct.  Our mantra was authenticity.”

Here’s the best part.

The opening roused Disney, that slumbering dragon of theme park magic, and ignited a new war of inspiration between these two entertainment leviathans.

Which is leading to a whole new generation of breathtaking, movie-inspired attractions.

If you’re a travel and attraction marketing professional, make a note of this event. And vow to use The Wizarding World of Harry Potter as inspiration to raise the bar for bravery and innovation in your little corner of the travel and attraction kingdom.


2 Responses to How Harry Potter helped U.S. travel marketing take a giant leap forward.

  1. i just went to the harry potter park in orlando last week…so much fun!

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