Is it time to kickstart or revamp your social strategy? Here’s some advice from 10 leading experts in webinar, e-Book, Powerpoint and Blog Post formats.
If you’re still selling in the concept of social media to the higher-ups in your organization, Hubspot and social media mega guru Chris Brogan put this webinar together just for you.
B.L. Ochman is Managing Director of Emerging Media for Proof and a contributor to Ad Age, Next and Mashable. She gives a very simple example of a great online strategy and suggestions for how to make your social strategy great.
Before you get started with social media, this article by B.L. Ochman gives you some simple, but sound advice to set your company up for success.
Jay Baer, author of the popular Convince and Convert social media blog and frequent speaker at social media events, offers up these strategy building blocks, which are followed by clients across the country. Jay also has developed a simple social media strategy worksheet that many clients have found helpful.
Jason Falls, author of the Social Media Explorer blog, argues that it is vital that you develop what he calls “parameters” of conversation.
Beth Kanter specializes in teaching non-profits how to use social media, but her principles work for any organization. I especially like her “crawl, walk, run and fly” approach to building your social media capabilities incrementally.
Sharlyn Lauby, the president of HR firm Internal Talent Management, argues forcefully for moving past a social policy to developing a plan for actually implementing your social strategy.
Neil Shaffer, president of Windmills Marketing, reminds you that social media is a commitment, not a campaign, and you have to decide as much what not to do as what to do.
Vanessa DiMauro, CEO of Leader Networks, has created a strategy map for Balanced Scorecard practitioners, and others who need a framework to sell up to the C level executives in their organization, and impress their process-oriented colleagues.
Gretel Going and Kate Fleming, the partners at Channel V Media, have put together an excellent e-book primer for social media novices.
Those are some of my favorite resources for developing social strategy. If you’re the marketer of a travel or attraction brand, what are some of yours?