Leisure marketing: 10 social media campaigns that produced real results.

ROI has become the golden egg that everyone is searching for in social media.

Looking for social media success stories with real results? These leisure brands delivered bottom line success.

Social Media Safari Question #4:  “Can you give some examples of social media campaigns that produced real results?”

A common complaint I hear from leisure marketing specialists is that social media campaigns make vague promises of results.

Here are a 10 examples of social media campaigns for leisure brands that drove to the kind of bottom line results that  matter to a CMO of a leisure brand.

AFTER STEAZ: Is a brand of organic tea that doubled sales by offering coupons through Facebook and Twitter.  In just one hour, visitors downloaded 250,000 coupons and recorded 2,830 tweets.

AJ BOMBERS: Owner Joe Sorge used Twitter as a maître’d and built relationships with 75% of his customers at his Milwaukee burger joint.

Within a year, weekly sales jumped 60% with no additional spending on traditional media. AJ BOMBERS also declared a “Foursquare Day” to earn a Swarm Badge and sales increased 110%.

BURBERRY: Social microsites helped secure 1,000,000 fans and led to a  10% increase in same-store sales.

CADBURY (Wispa Chocolate Bar): 22,000 fans of Cadbury Wispa petitioned the company on Facebook to bring back the discontinued chocolate bar.

In response, the company released 40 million bars. They sold out in 18 weeks, at a rate of 4 per second.

COFFEE GROUNDZ: Used Twitter as a direct ordering channel between the company and its customers.  Coffee Groundz reported 20%-30% increase in company sales and market share via Twitter.

DELL: Used Twitter to create “Dell Outlet” and booked $3 million in revenue in one year from Twitter postings

DOMINO’S: Credited Foursquare with a 29% pre-tax profit through promotions that encourage people to check in to their stores

DUNKINS DONUTS: Ran the annual “Create Dunkin’ Next Donut,” promotion through social networks.

Generated more than 130,000 submission for 174,000 votes and “a healthy response in sales during the promotion period,” according to their manager of interactive marketing.

IKEA: Used one of the most popular and basic functions on Facebook, tagging pictures, to promote its showroom products and drove a +15% lift in sales.

JETBLUE: Started a Twitter account to have more direct relationship with customers and potential customers and to deal directly with any complaints.  They now have over 1.5 million followers.

Want more examples?  Rob Peterson’s 34 case studies that prove social media ROI which includes these 10 plus another 24 examples, is a good place to start.

Looking for more answers to your social media questions?  Check out these other posts in our 10-part Social Media Safari Series:

  1. Does social media really work for marketing leisure brands?
  2. How much should I budget for social media?
  3. 10 social media campaigns that produced real results.
  4. 2 social media success stories utilizing limited budgets.
  5. What Coca Cola, Starbucks and Oreo can teach you about leisure marketing on Facebook.
  6. The Top 10 social media thought leaders.
  7. 11 ways businesses are using Twitter to promote their brands.
  8. If Twitter can save Conan, it can certainly revive your leisure brand.
  9. 15 valuable resources for social media novices.
  10. 20 ways to make sure your leisure marketing campaign goes viral.


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13 Responses to Leisure marketing: 10 social media campaigns that produced real results.

  1. […] successes of Starbucks, HBO and Hi-Tec by clicking on these links.  If you want more examples, I’ve written another post in the Social Safari series that highlights several other leisure brand social success stories, with accompanying […]

  2. […] Leisure marketing: 10 social media campaigns that produced real results. […]

  3. […] Leisure marketing: 10 social media campaigns that produced real results. […]

  4. […] 10 social media campaigns that produced real results. […]

  5. […] Leisure marketing: 10 social media campaigns that produced real results. […]

  6. […] Leisure marketing: 10 social media campaigns that produced real results. […]

  7. […] Leisure marketing: 10 social media campaigns that produced real results. […]

  8. […] Leisure marketing: 10 social media campaigns that produced real results. […]

  9. […] Leisure marketing: 10 social media campaigns that produced real results. « 5 to 9 Branding says: November 20, 2010 at 5:12 am […]

  10. TZ says:

    If you followed the Steaz Tea history their social media promotions run by their agency put the company into bankruptcy, thank the social media agency for that one. Thus social media can be destructive when not deployed correctly or when companies trust a social media agency that has their interest at heart and not those of their clients.

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