14 Responses to Leisure marketing: 2 social media success stories utilizing limited budgets.

  1. Hey Tom, I was wondering what was the selection process that Tourism Queensland used? I used to work for a travel company, GayTravel.com, that had a similar contest. The GayTravel campaign had a good ROI, but nothing near what Tourism Queensland had.

    • 5to9branding says:

      Thanks for your question. Tourism Queensland invited applicants to create a 1-minute video of themselves explaining why they should be appointed caretaker of the islands of the Great Barrier Reef. The staff of 110 people at the Tourism Queensland Office sifted through the 34,000 applicants’ videos and picked 15 of the finalists, with the 16th being chosen by the popular vote of visitors to the campaign website. The winner, Ben Whitehall, a British adventurer, was chosen by the Tourism Queensland staff for his experience as a tour guide, blog and newspaper writer and media personality.

  2. […] Leisure marketing: 2 social media success stories utilizing limited budgets. […]

  3. […] Leisure marketing: 2 social media success stories utilizing limited budgets. […]

  4. […] Leisure marketing: 2 social media success stories utilizing limited budgets. […]

  5. […] Leisure marketing: 2 social media success stories utilizing limited budgets. […]

  6. […] Leisure marketing: 2 social media success stories utilizing limited budgets. […]

  7. […] Leisure marketing: 2 social media success stories utilizing limited budgets. […]

  8. […] Leisure marketing: 2 social media success stories utilizing limited budgets. « 5 to 9 Branding says: November 20, 2010 at 5:07 am […]

  9. […] Leisure marketing: 2 social media success stories utilizing limited budgets. « 5 to 9 Branding says: November 20, 2010 at 5:07 am […]

  10. […] Leisure marketing: 2 social media success stories utilizing limited budgets. « 5 to 9 Branding says: November 20, 2010 at 5:07 am […]

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