Leisure marketing: How to develop a branded iPhone app for under $1,000.


Now even small companies can afford to develop branded iPhone apps.

It is possible to create a popular iPhone app for under $1,000? Just ask Trevor Gin of Hello Baby.

You don’t have to be a big brand or have lots of money to create an iPhone app.

Many leading brands are creating branded iPhone apps to reach young and affluent users because it’s a great way to increase brand awareness and drive traffic.

But is it possible to create an iPhone app when you don’t have $50,000 and the unlimited resources of a national brand?


Trevor Gin of the online baby and nursery shop Hello Baby spent $750 on Hello Baby’s first iPhone app, Peek-a-boo Baby Rattle, which still receives 3,000 downloads a week.

Recently, Trevor shared some of his secrets with Mashable readers.

  1. Start with a simple idea that has a real use for your target audience. Your idea doesn’t have to be groundbreaking. Just visually attractive and easy to use.
  2. Develop the specs. This document should include a functional description, diagrams or wireframes of the screens, and style guidelines.
  3. Identify a developer/designer. You’ll need a team that does design and can code the app. Sites such as Elance and oDesk can help. Ask for examples and references.
  4. Design, build and test. Each project has these 3 stages:  The designer turns your wireframes into a visual design. The developer builds the app. Then you test it to make sure it works with real users.
  5. Launch it. You publish your app through a service called iTunes Connect. Once you submit it, it can take several weeks before it’s approved and available for download.
  6. Publicize it. Write a press release and distribute it through Press release distribution sites,  iPhone app directories, review sites and blogs, industry publications and your own website and social sites.

You can read more of Trevor’s ideas at Mashable.

Have you created an iPhone app for your brand? Who did you target? What did you learn from the experience? Share it with us.


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