The Toyota Shareathon is taking the Twitter deal to new heights.
Nobody is doing a better job of promoting their offers through Twitter than 5 to 9 brands, like hotels, restaurants and even bookstores.
Now car companies are getting into the act in a big way.
Toyota recently announced a novel word of mouth marketing program that features a Twitter-only promotion.
The company is paying people who purchase a new Toyota in the next two weeks a $500 debit card just for tweeting about it.
To qualify, users must visit toyotashareathon.com and send this tweet by tomorrow:
“If I get my new Toyota during Toyotathon they’ll give me $500 just for this Tweet. http://buyatoyota.com @Toyota #shareathon.”
The site then gives you a coupon which you can redeem for a $500 debit card on the same site after you show proof of purchase of your new Toyota.
The goal is to get more interested buyers talking about and purchasing a Toyota.
According to Mashable, the goal of the promotion is to get people who are considering purchasing a Toyota to help the company spread the word through Twitter. Even if they don’t end up buying a Toyota.
Kimberly Gardiner, Toyota’s social media manager, gave 2 reasons why the company was experimenting with a Twitter only promotion.
1. “Tweets and other Social Media efforts help us create velocity behind an immediate call to action for consumers to take advantage of a program like this with limited duration.”
2. “We feel that $500 is a significant enough offer to stimulate consumer interest and generate strong buzz throughout the social space.”
There are 2 more reasons this kind of promotion is worth investing in:
3. It leverages the viral nature of Twitter, and uses the multiplier effect of the medium to reach many times the number of people it pays out to.
4. It encourages real customers (read: an independent third party) to recommend your product to their social networks.
I noticed, and retweeted it, right away. Did you?
How about you? Did the Shareathon catch your eye? How are you using Twitter to get the word out about your special offers and promotions?