“The online conversations offer great opportunities for us to listen, learn and engage — we use what we learn to innovate and integrate technology that provides solutions our customers want.
“Listening to our customers has always been at the heart of what we do.
“Dell’s heritage of direct customer connections and online leadership are the seeds of our drive to be a social media success.” Kerry Bridge, head of digital media communications at Dell.
“We’re successful for a few reasons: The first is that Ford has a strong business plan, great products and a commitment to a better world, and that is apparent in everything the company does.
“When we get to share that, it’s completely authentic.
“The second is, we realize that we have to constantly innovate and to give back to our community, as a way to reward them for spending their valuable time with us.
“And the third is that we realize that in humanizing Ford, it’s just as important to connect our customers and fans with each other as it is to connect them with Ford employees, because they’re more likely to believe what other people have to say about Ford.” Scott Monty, head of social media at Ford
“Intel is a pioneer in the social media space.
“We were one of the first to come out with the Social Media Guidelines and one of the first to adapt to this seismic shift to social and train our marketers around the world through the robust university-like training program.
“Our success can be attributed to the strong executive support and to passionate grassroots/social media practitioners within Intel, among other things.” Ekaterina Walter, social media strategist at Intel
“Social media has been hugely successful for us because we understand that communication is a two-way street.
“We consider the social media tools available to us to be our eyes and ears, in addition to serving as a mouthpiece for our brand.” Allison Steinberg, e-communications analyst for Jet Blue
“The major driver for our success has been the consistent commitment to media and online channels overall, as simple as it may sound.
“Another reason is the ability and willingness to listen to our customers, our honest and credible interaction with online audiences and determination to explore new platforms as well as speed of reaction.”
Jakub Hrabovsky, head of web relations
How do their social media successes stack up to yours? What are you doing to fine tune your social strategy for next year?
You can learn more social media lessons from these brands at Mashable.