Leisure marketing: The mobile shopping revolution is here. Is your leisure brand ready?

33% of respondents in a new survey said they had used their smart phone to shop, and another 26% plan to in 2011.

The numbers are in and the percentage of  people using their mobile phones to shop is growing exponentially.

Foresee Results just published a new survey of 10,000 visitors to the top e-tailer websites.  The results are startling.

  • Almost 6 in 10 shoppers are either already using their mobile phones or plan to use their mobile phones to shop in 2011.
  • 3 in 10 shoppers had used their mobile phones to compare product details, look up prices or find store locations this past holiday season.
  • 11% of respondents reported making a purchase with their mobile phone this past holiday season compared to only 2% last year.
  • 56% of mobile shoppers compare prices, 46% compare products, 35% look up product specs, and 27% read customer reviews.
  • 7 out of 10 visitors to bricks and mortar stores say they use their mobile phones to access the store’s website while in the store.
  • 5 in 10 of those same visitors to bricks and mortar stores say they use their mobile phones to access the store’s competitors’ websites.
  • 3 in 10 respondents said that a good mobile site increases their chances of purchasing online and another 3 in 10 say they are more likely to buy from that store’s bricks and mortar location.

Major e-tailers reported significant growth in mobile sales this year.

  • Amazon is bringing in $1 billion annually from its mobile sales.
  • eBay reported that online shopping using its mobile app increased 134% this year.
  • ABI Research reported that mobile online shipping in the U.S. increased from $396 million in 2008 to $1.2 billion in 2010.
  • ABI predicts mobile sales will reach $119 billion by 2015.

“This finding indicates a huge opportunity for retailers with sophisticated, user-centric mobile sites and apps,” says Kevin Ertell, vice president of retail strategy at ForeSee Results and author of the study.

The study’s authors make a number of recommendations leisure marketing pros should follow:

  • If you haven’t already, develop an app to make shopping and researching easier for your mobile shoppers.
  • Optimize your current site for mobile users or  develop a special mobile site.
  • Make sure your mobile site makes it easy to research your products and compare them to your competitors.

You can read more about the results of Foresee’s research here.

What are you doing to get ready for the mobile revolution?  Tell us about it.

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5 Responses to Leisure marketing: The mobile shopping revolution is here. Is your leisure brand ready?

  1. […] This post was mentioned on Twitter by Tom Leydon. Tom Leydon said: The mobile shopping revolution is here. Is your leisure brand ready? http://t.co/ThCUSOG […]

  2. […] This post was mentioned on Twitter by J. Basil Dannebohm. J. Basil Dannebohm said: RT @TomLeydon: The mobile shopping revolution is here. Is your leisure brand ready? http://t.co/ThCUSOG […]

  3. Universal says:

    Enjoyed reading through this, very good stuff, thanks .

  4. BSN Xplode says:

    Some genuinely interesting info , well written and loosely user genial .

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