There aren’t many travel & leisure marketing pros who are also experts in social media.
In fact, in the whole world of social media, there are only a handful of agencies that really know the space, and teach everyone else how it’s done.
One of my favorite social media teacher agencies in the world is Fresh Networks.
They’re a straight-talking, London-based agency that has spent a good deal of time and effort documenting the day-to-day responsibilities of a community manager.
In honor of Community Manager Appreciation Day, they recently pulled together 15 posts from their blog.
They cover a variety of topics that should be required reading for every community manager and social media director.
I reprint them here with my sincere admiration and high recommendation.
- When does a community manager’s job begin?: Why it is critical that your community manager is involved in helping to plan and design the online community before it is launched.
- The Ten Commandments of managing online communities: An insightful presentation on how to manage online communities from Julius Solaris.
- The biggest mistakes an online community manager can make: From lack of engagement to a lack of discipline, we look at five of the biggest mistakes an online community manger can make.
- How word of mouth grows online communities: A case study on the role of word of mouth helped to grow an online community at a critical early stage.
- Five things to consider when engaging social media influencers: Influencers in social media can be a great help when growing your community and become advocates of your site. However engaging them can be difficult. Here are five things to consider when engaging them.
- How to react if somebody writes about your brand online: A simple guide to help you decide when, and how, you should respond if somebody comments on your brand online.
- Why you shouldn’t join every conversation about your brand online: When you should, and when you shouldn’t, join conversations about your brand online (and why you shouldn’t feel the need to respond to them all).
- Champions, active users and trolls: Defining the different types of users in an online community and exploring how they behave and how you should manage them.
- Moderation and safety: Why moderation is important, the four types of moderation you can choose from and how to decide which approach is right for you.
- Should anonymous comments be allowed in your online community: The pros and cons of allowing anonymous comments in your online community, and those times when it really is the best option.
- Comparing paid and organic search strategies for online communities: Which are more successful drivers of traffic? And which are more likely to drive engagement?
- Eight ways you can use your online community to get insight: Eight tools and activities you can use in your online community to get insight from your members.
- What online community managers can learn from gaming: How to use gaming techniques to help manage and grow your online community.
- Using experts to encourage real engagement with your community: How experts can add value to your online community if used sensibly, and in a way that meets the needs of your community members.
- Is time on site a useful measure of how successful your online community is?: The short answer is ‘no’. This article tells you why, and where time on site is a useful measure.
If you’re a travel or leisure marketing pro, what resources do you trust for the latest social media topics? What other blogs and social media gurus should we be reading on this topic?