Leisure marketing experts are still puzzling over a recent USA Today/Gallup poll on how Americans spend their free time. Maybe you can help us solve this mystery.
It was no surprise that two-thirds of Americans say they are satisfied with the amount of leisure time they have.
After all, the Bureau of Labor Statistics reports that Americans have 4.71 hours of free time on weekdays and 6.53 hours on weekends.
It was a big surprise that Americans still spend 50% of their free time watching TV.
In this age of personal enlightenment and digital freedom, can you believe Americans still spend half of their free time watching TV?
Not playing with their iPads. Not Facebooking. Not surfing their favorite websites.
Not going to their kids’ soccer practices, working out at the gym, or attending their hot fusion yoga classes.
I don’t know about you, but I’m astonished.
I keep expecting that number to go down as Americans have more leisure options, especially in this digital era. But the numbers keep going up.
Could it be that TV networks are doing a better job of creating programming that people want to watch?
Does it speak to the hypnotic power of television?
Is it because Americans try so hard at work, they just don’t have the energy to do anything else when they get home?
Or because we spend so much of our free time toting our kids to soccer and ballet and their after-school activities, we just want to veg out when we get home?
What do these statistics say to travel and leisure marketers like us?
Should we be advertising more on TV, rather than less?
Should we be positioning our brands as a healthy alternative or a refreshing break from the monotony of their TV-drenched personal lives?
Do we embrace TV as a friend, or attack it as The Enemy.
What do you think? Let’s talk about it.
Why is America so fixated on TV? Is it good or bad for travel and leisure brands like yours? Why?