Here are are 9 Twitter strategies every travel and attraction marketing specialist should avoid.
You’ve heard all the Do’s of promoting your brand via Twitter. In the spirit of balanced reporting, here are a few Don’ts.
1. Don’t be overly self promotional.
People don’t listen to people or brands that just talk about themselves. So in addition to links to your own posts, be sure to share other interesting, educational or funny posts.
2. Don’t only include links to your own blog.
People aren’t waiting to visit your blog. They’re waiting for you to share valuable content. So be sure to link to other great blogs, even if they’re better than your own.
3. Don’t follow everyone and anyone.
Who wants to follow someone who’s got 10 followers and is following 10,000 others? That’s a recipe for spamming disaster. Follow people who are interested in your industry and what you are writing about.
4. Don’t be too corporate.
Nobody wants to follow stuffy brands. Show the faces behind your Twitter feed like Zappos and Comcast do.
5. Don’t carry on a one-way conversation.
People on Twitter like to follow people who will engage in a conversation with them. Make sure you retweet and reply to at least a few people each day.
6. Don’t hide your Twitter profile from your website visitors.
Add a Twitter badge to your website and a feed of your tweets to your blog.
7. Don’t ignore your own brand chatter.
Using free tools like Twitter Search or TweetDeck you can monitor your business’s social chatter in just ten minutes a day.
8. Don’t neglect your Twitter profile.
Twitter accounts with a picture have 10 times the followers of accounts without one. And having a Twitter bio results in 8 times as many followers.
9. Don’t tweet only once a week.
It’s hard to get noticed in the Twitter streams of people who follow thousands of users unless you’re tweeting daily.
Thanks to Diana Freedman, who wrote an excellent post for Hubspot recently that addressed this problem head on. You can also download a free 30-minute webinar from Hubspot on how to drive inbound marketing using Twitter.