A recent TripAdvisor survey confirms that mobile has opened up a whole new world of opportunities to travel marketers.
TripAdvisor recently published the results of a survey of 1,000 U.S users of mobile devices. The results are stunning.
The research confirms what travel marketing specialists have been saying for months: Large numbers of travelers are using mobile phones to do the tasks they used to do on their computers.
When asked what travel planning processes they do with their mobile phones:
- 52% researched restaurants
- 46% read about destinations
- 45% read traveler reviews
- 42% researched or booked accommodations
- 34% researched or booked flights
Once a traveler hits the road, their smart phones are becoming even more indispensable:
- 62% use their smart phone to research restaurants
- 51% check their flight status
- 46% research attractions
- 28% check into a restaurant, hotel or attraction
This fact has not been lost on great travel brands like TripAdvisor.
According to Mike Putnam, director of mobile product for TripAdvisor: “It is clear that travelers around the world now rely on their smartphones and other mobile devices to plan and have better trips.”
That’s having far-reaching implications for travel and hospitality marketers.
How can you capitalize on this dramatic change in traveler behavior?
- Have you optimized your website for mobile?
- Does your mobile site allow visitors to make reservations?
- Have you created content and promotions just for your mobile guests?
- Are you responding to reviews on TripAdvisor and other review sites?