Travel marketing: Why the smart phone is now a mobile marketing device.

The growth of mobile gives marketers a new medium to reach travelers.

A recent TripAdvisor survey confirms that mobile has opened up a whole new world of opportunities to travel marketers.

TripAdvisor recently published the results of a survey of 1,000 U.S users of mobile devices.  The results are stunning.

The research confirms what travel marketing specialists have been saying for months: Large numbers of travelers are using mobile phones to do the tasks they used to do on their computers.

When asked what travel planning processes they do with their mobile phones:

  • 52%  researched restaurants
  • 46% read about destinations
  • 45% read traveler reviews
  • 42% researched or booked accommodations
  • 34% researched or booked flights

Once a traveler hits the road, their smart phones are becoming even more indispensable:

  • 62% use their smart phone to research restaurants
  • 51% check their flight status
  • 46% research attractions
  • 28% check into a restaurant, hotel or attraction

This fact has not been lost on great travel brands like TripAdvisor.

According to Mike Putnam, director of mobile product for TripAdvisor: “It is clear that travelers around the world now rely on their smartphones and other mobile devices to plan and have better trips.”

That’s having far-reaching implications for travel and hospitality marketers.

How can you capitalize on this dramatic change in traveler behavior?

  • Have you optimized your website for mobile?
  • Does your mobile site allow visitors to make reservations?
  • Have you created content and promotions just for your mobile guests?
  • Are you responding to reviews on TripAdvisor and other review sites?

If you’re the marketer of a travel brand, it’s time to get on board with the mobile revolution.

The TripAdvisor survey confirms once again that this train has left the station. So tell us:  What are you doing differently to take advantage of this new consumer behavior?
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2 Responses to Travel marketing: Why the smart phone is now a mobile marketing device.

  1. […] Travel marketing: Why the mobile phone is now a mobile marketing device. […]

  2. […] Travel marketing: Why the mobile phone is now a mobile marketing device. (5to9branding.com) […]

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