You won’t be the first travel marketing specialist to admit you don’t measure your social media campaigns.
In a study last year, Mzinga and Babson found that only 16% of marketers worldwide measured their social media campaigns.
The #1 reason marketers give for avoiding measurement? It’s too difficult.
In an effort to debunk that myth, I offer you 33 mostly simple ways to measure your social media campaign:
4. Increase in Fans, Followers, Friends
8. Mentions in Mainstream Media
13. Views (for videos)
15. Social Bookmarks
16. Subscriptions (for RSS, podcasts, video series)
17. Page views (for blogs, microsites, etc)
18. Volume of consumer buzz generated
19. Shift in buzz over time
20. Seasonality of buzz
21. Volume of competitive buzz generated
22. Buzz by category / topic
23. Buzz by social channel (forums, social networks, blogs, Twitter, etc)
24. Rate of virality / pass-along
25. Change in virality rates over time
26. Effective CPM based on spend per impressions received
27. Change in search engine rankings for the site linked to your social media site
28. Demographics of target audience engaged with social channels
29. Geography of participating consumers
30. Sentiment by volume of posts
31. Shift in sentiment before, during, and after social marketing programs
32. Time spent with distributed content
33. Time spent on site through social media referrals
If you’re looking for other ways to measure your social media, visit the blog of David Berkowitz, Director of Innovation at 360i. He’s compiled a list of 100 ways to measure your social media.