Travel and leisure marketing: 33 simple ways to measure your social media campaign.

Measuring social media isn't as complicated as many travel marketers make it out to be.

You won’t be the first travel marketing specialist to admit you don’t measure your social media campaigns.

In a study last year, Mzinga and Babson found that only 16% of marketers worldwide  measured their social media campaigns.

The #1 reason marketers give for avoiding measurement?  It’s too difficult.

In an effort to debunk that myth, I offer you 33 mostly simple ways to measure your social media campaign:

1. Fans

2. Followers

3. Friends

4. Increase in Fans, Followers, Friends

5. Likes

6. Favorites

7. Comments

8. Mentions in Mainstream Media

9.  Downloads

10. Uploads

11. Embeds

12. Installs

13. Views (for videos)

14. Ratings

15. Social Bookmarks

16. Subscriptions (for RSS, podcasts, video series)

17. Page views (for blogs, microsites, etc)

18. Volume of consumer buzz generated

19. Shift in buzz over time

20. Seasonality of buzz

21. Volume of competitive buzz generated

22. Buzz by category / topic

23. Buzz by social channel (forums, social networks, blogs, Twitter, etc)

24. Rate of virality / pass-along

25. Change in virality rates over time

26. Effective CPM based on spend per impressions received

27. Change in search engine rankings for the site linked to your social media site

28. Demographics of target audience engaged with social channels

29. Geography of participating consumers

30. Sentiment by volume of posts

31. Shift in sentiment before, during, and after social marketing programs

32. Time spent with distributed content

33. Time spent on site through social media referrals

If you’re looking for other ways to measure your social media, visit the blog of David Berkowitz, Director of Innovation at 360i.  He’s compiled a list of 100 ways to measure your social media.


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2 Responses to Travel and leisure marketing: 33 simple ways to measure your social media campaign.

  1. […] Travel and leisure marketing: 33 simple ways to measure your social media […]

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