As specialists in 5 to 9 brands, travel and leisure clients are always asking us for advice on the latest technologies. Today I’m going to address three questions many travel and destination brands are asking about QR codes:
1. Why should I use QR codes?
QR codes are a great way to connect prospective guests who are offline to information about your brand that is online. Just make sure your site is mobile-friendly, as people scan QR codes with their smart phones.
2. What are some of the ways hotels and destinations are using QR codes?
The key to successfully integrating QR codes into your marketing program is to ensure they offer some kind of value add. In other words, you have to give guests something they do not yet have.
Mike Supple, Sr. Social Media Manager at Milestone Internet Marketing offers several ways hotels are successfully using QR codes to add value to the guest experience:
- Guest Reviews: Create a mobile review page and link it to a QR code on the hotel bill to encourage guests to write a review while their memories are still fresh.
- Restaurant Reservations: Leave a QR code on a sample menu to your restaurant, and link it to your OpenTable or Yelp page so guests can make a reservation.
- Property Map: If you’re a large resort, display QR codes around the property and link them to a map that shows guests where they are and how to get where they are going.
- Fun and Games: Create weekly treasure hunts linked by signs with QR codes that lead your guests through the best parts of your property.
- Promotional Offers: Put QR codes in ads or brochures linking to special discounts only available through that QR code.
Patrick Landman from TNooze believes guests are getting tired of having deals and offers thrown at them from every direction. Instead, he recommends that you use QR codes to provide a better guest experience. Some of Patrick’s recommendations include:
- Use QR codes in cards in their rooms, notices on elevators, at the concierge desk and at message boards in the lobby with tips on where to dine or what to do on their stay.
- Drive guests to a promotional landing page, not just your hotel website.
- Include a call to action that tells guests exactly what to do. Example: “Scan this code for our latest restaurant, shopping and tourist tips.”
3. What are some interesting ways travel brands are using QR codes?
In a recent blog post, Troy Thompson, from Travel 2.0, cited three interesting ways travel brands are using QR codes:
- The San Antonio Convention and Visitors Bureau uses QR technology on its self-guided River Walk tour to deliver additional content like photos, videos and historical information.
- The Glendale AZ CVB puts a QR code on their door that directs after-hours visitors to their mobile site.
- To celebrate National Arbor Day, New York’s Central Park created the World Park campaign using QR codes. The campaign is explained in the video below:
How is your hotel or destination using QR codes to market to your guests? Share your examples with us and we’ll use them in an upcoming post.