How to ask for reviews, get more and better reviews, improve your rankings on review sites, and more
Last week I wrote about the importance of paying attention to your rankings in online review sites.
This week I’ve assembled some of my favorite content explaining the value of online reviews, how they work and how to improve yours. Here goes…
Anil Aggarwal, CEO, Milestone Internet Marketing explains the importance of online reviews to a hotel property’s success, and how to use online reviews to benchmark how you’re doing versus competitors.
This post in Hotelier is one of the most succinct overviews of the subject of online reviews, and offers some good suggestions for developing a systematic approach to responding to online reviews.
Explains the dos and don’ts of responding to online reviews, is comprehensive in its approach, and provides some unconventional ideas on how you can respond to negative reviews.
If you want a good explanation of how TripAdvisor’s Popularity Index works, and how you can affect your Popularity Index scores, read this post.
Joshua McKenzie from ReviewPro focuses on how online reviews can help your search rankings and increasing sales conversion rates by increasing consumer confidence.
In particular, Joshua offers a number of novel suggestions for using online reviews to keep people on your website longer.
If you’ve always wondered how and when to ask guests for reviews, read this ReviewPro report.
It also offers excellent case studies on how hotels have successfully increased their reviews using some of the recommended techniques.
What have you learned about online review sites, and how to manage your online reputation? Share your experience with us.