Leisure marketing: 10 social media articles to help you launch your small business.

November 24, 2010

Here are 10 social media resources for leisure marketing experts who are just starting their small businesses or brands.

Many of our readers are leisure marketing specialists who are starting a new small businesses or a new brand.

If you’ve got thousands, not millions to invest in social media, I suggest you bookmark Mashable, a great online resource that features regular tips, tricks and resources for small businesses and brands that want to grow.

10 recent Mashable articles to help you get your small business or new brand off the ground.

1. How Small Businesses Can Start Using Facebook Places Now
Here are a few pointers for how small businesses can leverage Facebook Places and other marketing tools starting today.
2. 5 New Ways Small Business Can Offer Location-Based Deals
Small businesses can leverage verified check ins, bar code scanning, group buying initiatives, activity-based rewards, and opt-in lists for location-based deals.
3. Why Small Businesses Shouldn’t Take Social Media for Granted
When done right, social media can be a valuable source for customer acquisition, retention and satisfaction. Here a few reasons to help drive the value home
4. 5 Big Social Media Questions From Small Business Owners
From group buying and location-based marketing to SEO and blogging, here are five fresh questions that small business owners have on their minds.
5. Are Groupon Stores and Do-It-Yourself Deals Worth the Risk?
Groupon is rolling out a self-serve product called Groupon Stores that allows merchants to set up virtual storefronts and manage their own deals through the group buying site.
6. How Online Private Sales Work and How Businesses Can Get Involved
A look at the ins and outs of online private sales and how businesses can benefit from getting involved.
7. 5 Tips for Utilizing Skype for Business
We could write a book-length guide on using Skype, but here are just five of our favorite tips for getting the most out of Skype for small business.
8. How to Run Location-Based Google Ads
Learn how to use Google Boost, a new location-based ad product for local businesses.
9. How to Earn Some Inexpensive Online Exposure for Your Small Business
Looking for inexpensive PR? We spoke to some PR pros to find out how to tap into the online media and get your biz a little exposure without breaking the bank.
10. How to Manage Your Presence on Google Maps
Many of the features that you might normally associate with Yelp are actually included in what Google calls Place Pages. Learn how to manage your Google Maps presence.

Those are some of the social media ideas Mashable is recommending for small businesses. What are you doing to market your growing leisure brand using social media?


Leisure marketing: 10 valuable resources for social media novices.

November 12, 2010

10 timely articles to help you plan a new social media program.

The Social Media Safari Question #7:

“My staff and I are starting a social media program from scratch. Can you direct me to some previous posts you have written that would help guide us?”

Gladly.  Here are 10 relevant posts to help leisure marketing specialists like yourself get up to speed on social media.

They’ll show you how to plan your social strategy, point you to some of the leading gurus, discuss budgeting and measurement, and outline some of the best social media success stories.

  1. 10 leading experts help you plan and execute your social media campaign
  2. What leisure marketers can learn from history’s greatest social media screw ups
  3. 20 tips for overcoming your fear of blogging
  4. Leisure marketing to the 57 million Americans who have tried social gaming
  5. 5 ways your leisure marketing could incorporate location-based services
  6. 33 simple ways to measure your social media campaigns
  7. Advanced social media tools for listening to your customers
  8. The most powerful online leisure marketing machine is not a machine at all. It’s Lady Gaga.
  9. The Star(bucks) of leisure marketing is also the (Star)bucks of social media
  10. Leisure marketing at its viral best: Hi-Tec Sports

Looking for more answers to your social media questions?  Check out these other posts in our 10-part Social Media Safari Series:

  1. Does social media really work for marketing leisure brands?
  2. How much should I budget for social media?
  3. 10 social media campaigns that produced real results.
  4. 2 social media success stories utilizing limited budgets.
  5. What Coca Cola, Starbucks and Oreo can teach you about leisure marketing on Facebook.
  6. The Top 10 social media thought leaders.
  7. 11 ways businesses are using Twitter to promote their brands.
  8. If Twitter can save Conan, it can certainly revive your leisure brand.
  9. 15 valuable resources for social media novices.
  10. 20 ways to make sure your leisure marketing campaign goes viral.

Leisure marketing: 10 social media campaigns that produced real results.

November 5, 2010

ROI has become the golden egg that everyone is searching for in social media.

Looking for social media success stories with real results? These leisure brands delivered bottom line success.

Social Media Safari Question #4:  “Can you give some examples of social media campaigns that produced real results?”

A common complaint I hear from leisure marketing specialists is that social media campaigns make vague promises of results.

Here are a 10 examples of social media campaigns for leisure brands that drove to the kind of bottom line results that  matter to a CMO of a leisure brand.

AFTER STEAZ: Is a brand of organic tea that doubled sales by offering coupons through Facebook and Twitter.  In just one hour, visitors downloaded 250,000 coupons and recorded 2,830 tweets.

AJ BOMBERS: Owner Joe Sorge used Twitter as a maître’d and built relationships with 75% of his customers at his Milwaukee burger joint.

Within a year, weekly sales jumped 60% with no additional spending on traditional media. AJ BOMBERS also declared a “Foursquare Day” to earn a Swarm Badge and sales increased 110%.

BURBERRY: Social microsites helped secure 1,000,000 fans and led to a  10% increase in same-store sales.

CADBURY (Wispa Chocolate Bar): 22,000 fans of Cadbury Wispa petitioned the company on Facebook to bring back the discontinued chocolate bar.

In response, the company released 40 million bars. They sold out in 18 weeks, at a rate of 4 per second.

COFFEE GROUNDZ: Used Twitter as a direct ordering channel between the company and its customers.  Coffee Groundz reported 20%-30% increase in company sales and market share via Twitter.

DELL: Used Twitter to create “Dell Outlet” and booked $3 million in revenue in one year from Twitter postings

DOMINO’S: Credited Foursquare with a 29% pre-tax profit through promotions that encourage people to check in to their stores

DUNKINS DONUTS: Ran the annual “Create Dunkin’ Next Donut,” promotion through social networks.

Generated more than 130,000 submission for 174,000 votes and “a healthy response in sales during the promotion period,” according to their manager of interactive marketing.

IKEA: Used one of the most popular and basic functions on Facebook, tagging pictures, to promote its showroom products and drove a +15% lift in sales.

JETBLUE: Started a Twitter account to have more direct relationship with customers and potential customers and to deal directly with any complaints.  They now have over 1.5 million followers.

Want more examples?  Rob Peterson’s 34 case studies that prove social media ROI which includes these 10 plus another 24 examples, is a good place to start.

Looking for more answers to your social media questions?  Check out these other posts in our 10-part Social Media Safari Series:

  1. Does social media really work for marketing leisure brands?
  2. How much should I budget for social media?
  3. 10 social media campaigns that produced real results.
  4. 2 social media success stories utilizing limited budgets.
  5. What Coca Cola, Starbucks and Oreo can teach you about leisure marketing on Facebook.
  6. The Top 10 social media thought leaders.
  7. 11 ways businesses are using Twitter to promote their brands.
  8. If Twitter can save Conan, it can certainly revive your leisure brand.
  9. 15 valuable resources for social media novices.
  10. 20 ways to make sure your leisure marketing campaign goes viral.



%d bloggers like this: