Having trouble writing your social media plan? Start by answering 10 simple questions:
- What audience do I want to communicate with?
- What is the compelling story of my brand that I want to share with them?
- What type of social content will I provide? (Conversational, Informational, Helpful, Promotional, Listening, Aggregate)
- Who will manage my social media marketing?
- How will the social workload be shared within my organization?
- Does my entire staff, including senior management, understand and use social media?
- Am I personally using or experimenting with any social channels?
- Have I developed a social media policy?
- How much effort am I planning on putting into my social media campaign? (Listen, Maintain, Engage)
- What goals or metrics am I considering to measure the effectiveness of my social media campaign?
Now that you’ve gotten the building blocks, use these 5 resources to help you write your social media strategy:
- How to write a social media proposal
- How to create a social media strategy
- How to write your social media plan in 8 steps
- How much should a social media strategy cost
- How to write a social media policy
Looking for more answers to your social media questions? Check out our 10-part Social Media Safari Series:
- Does social media really work for marketing leisure brands?
- How much should I budget for social media?
- 10 social media campaigns that produced real results.
- 2 social media success stories utilizing limited budgets.
- What Coca Cola, Starbucks and Oreo can teach you about leisure marketing on Facebook.
- The Top 10 social media thought leaders.
- 11 ways businesses are using Twitter to promote their brands.
- If Twitter can save Conan, it can certainly revive your leisure brand.
- 15 valuable resources for social media novices.
- 20 ways to make sure your leisure marketing campaign goes viral.