A few statistics on how travel brands are using social media to boost ROI (infographic)

August 22, 2012

Thought you would enjoy this infographic on social media created by the travel experts at Simplifying and EyeforTravel.

Before we show it to you, here are a few statistics on social media Simpliflying didn’t want you to miss:

  • Travel marketers surveyed revealed that using social media reduced PR costs by at least 24%.
  • Most companies in the travel industry are spending over 25% of their marketing budget on social media.
  • 61% of companies surveyed will spend more money on social media efforts over the next quarter.
  • Interestingly, social media is being seen as a viable way to drive customer loyalty given that almost82% of frequent flyers use Facebook and place the most importance on great customer service.
  • Airlines are increasingly taking to performing customer service on social media as almost 86% of tweets to airlines are about customer service issues.
  • There’s an increasing investment in social media platforms to engage customers. About 191 airlinesnow have Twitter accounts and tweets sent out by airlines increased by over 51% from March 2011 to July 2011.

Credits: Simplifyling and EyeforTravel


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